South Carolina’s coastline stretches over 180 miles, offering more than just stunning ocean views. From the lively energy of Myrtle Beach to the peaceful shores of Pawleys Island and the family-friendly atmosphere of Isle of Palms, South Carolina’s beach life offers something for every lifestyle and budget. Whether you're considering a move, planning a retirement, or just dreaming of sandy toes and salty air, here’s your guide to life on the coast.

A Brief History of South Carolina’s Beaches

South Carolina’s beach culture has deep roots. The Grand Strand (now home to Myrtle Beach and neighboring towns) was largely undeveloped until the early 20th century, when railroads and automobiles made the coast accessible for vacationers. Folly Beach, once called "The Edge of America," was a playground for Charleston residents as early as the 1930s, while historic Pawleys Island began attracting wealthy rice planters in the 1700s as a summer escape from inland heat and mosquitoes.

Today, many coastal communities have retained their laid-back charm and natural beauty, blending history with modern-day amenities.

Popular Coastal Communities & Cost of Living

Here’s a look at major beach towns along with average living costs (as of 2025):

Myrtle Beach

Vibe: Tourist-friendly, entertainment-focused, and rapidly growing.
Cost of Living: ~5% below national average
Median Home Price: ~$290,000
Highlights: Boardwalk, amusement parks, golf courses, nightlife.

Charleston & Surrounding Beaches (Isle of Palms, Folly Beach, Sullivan’s Island)

Vibe: Historic, upscale, and scenic with strong Southern charm.
Cost of Living: ~12–20% above national average
Median Home Price (Isle of Palms/Sullivan’s): $1M+
Median Home Price (Folly Beach): ~$750,000
Highlights: History, fine dining, walkability, vibrant culture.

Hilton Head Island

Vibe: Resort-style, upscale, golf and family oriented.
Cost of Living: ~10% above national average
Median Home Price: ~$600,000
Highlights: Luxury resorts, tennis clubs, world-renowned golf courses.

Pawleys Island & Litchfield Beach

Vibe: Quiet, historic, and family-friendly.
Cost of Living: ~3–5% above national average
Median Home Price: ~$550,000
Highlights: Salt marsh views, hammock shops, calm atmosphere.

Affordable & Lesser-Known Beach Towns

If you're dreaming of coastal life without the luxury price tag, South Carolina has some beautiful, budget-friendly options:

Garden City & Surfside Beach

Vibe: Laid-back, family-focused with small-town appeal.
Cost of Living: ~5% below national average
Median Home Price: ~$350,000
Highlights: Fishing pier, quieter beaches, golf cart-friendly.

Edisto Beach

Vibe: Undeveloped, nature-centric, slow-paced.
Cost of Living: ~2% below national average
Median Home Price: ~$420,000
Highlights: No high-rises, state parks, sea turtle sightings.

Cherry Grove (North Myrtle Beach)

Vibe: Quieter than central Myrtle Beach, great for fishing and retirees.
Cost of Living: ~4% below national average
Median Home Price: ~$375,000
Highlights: Iconic fishing pier, scenic marshland.

Port Royal & Beaufort

Vibe: Historic, artsy, and peaceful.
Cost of Living: ~2–3% below national average
Median Home Price: ~$325,000
Highlights: Waterfront parks, Spanish moss-lined streets, shrimp festivals.

What Beach Life is Really Like in South Carolina

Year-Round Sunshine: South Carolina averages 215+ sunny days per year, making beach walks and outdoor living a regular part of life.
Golf Cart Culture: In many towns like Surfside or Folly Beach, residents get around on golf carts more than cars.
Community Events: From seafood festivals to farmers markets, beach towns have a strong sense of local pride and community connection.
Hurricane Awareness: Living near the coast means keeping an eye on weather systems during hurricane season (June–November), and many areas have solid infrastructure for storm preparedness.

Ready to Make the Move?

Whether you're looking for vibrant nightlife, family-friendly boardwalks, or quiet natural beauty, South Carolina’s beach towns offer a wide range of experiences. And with a variety of price points, it's possible to find coastal living that fits your lifestyle and your budget.

Thinking about relocating to the South Carolina coast?
Our Moving to South Carolina Concierge Service helps take the stress out of planning. From local insights to neighborhood tours and moving logistics, we’re here to make your transition as smooth as a gentle tide.

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Beach Life in South Carolina: Cost of Living, Local Gems & Coastal Charm